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Microsites realize their full potential when used to complement other multi-channel marketing efforts by presenting relevant and in-depth information about a particular product. Ideally, your agency partner should develop a campaign that aligns strategy and messaging both online and off.
Remember that the greatest feature of a microsite is its infinite “trackability.” You can measure the metrics that matter while gleaning valuable customer insight from user behavior data, search terms, and content engagement. The track, measure and analyze the data provided by your web analytics tools to determine how to maximize the results of your product launch.
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